Products
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Always an Optimist 4-In-1 Mist
An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.- $12.00
$30.00- $12.00
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Always an Optimist 4-In-1 Mist Mini
An ultra-fine, glow-boosting mist in a portable mini size so you can hydrate, prime, set, and refresh skin wherever you go.- $6.80
$17.00- $6.80
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Always an Optimist Illuminating Primer
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.- $12.00
$30.00- $12.00
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Always An Optimist Illuminating Primer Mini
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.- $6.80
$17.00- $6.80
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Always an Optimist Pore Diffusing Primer
A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.- $12.00
$30.00- $12.00
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Always an Optimist Pore Diffusing Primer Mini
A cushiony gel primer in a travel-friendly size that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.- $6.80
$17.00- $6.80
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Always an Optimist Powder Brush
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.- $12.00
$30.00- $12.00
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Always an Optimist Soft Radiance Setting Powder
A silky, do-it-all setting powder to smooth, blur, and control shine for a soft natural finish and all-day comfort.- $10.00
$25.00- $10.00
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Always an Optimist Weightless Eye Primer
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.- $8.40
$21.00- $8.40
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Angled Powder Brush
A multiuse powder brush with soft, synthetic bristles and a uniquely angled shape—perfect for seamlessly blending bronzer, blush, setting powder, and more.- $12.00
$30.00- $12.00
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Awaken Confidence Scented Candle
A joyful, vibrant scent—like juicy peaches and fresh flower blossoms—that makes you feel like the best version of you. With notes of sweet peach nectar, lush orange blossom, and creamy white sandalwood, this double-wick soy candle invites you to find comfort—and the confidence that...- $14.00
$35.00- $14.00
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Blot & Glow Blotting Paper Refill
This 100-pack of blotting sheets gently absorbs excess oil while keeping makeup in place.- $2.00
$5.00- $2.00
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Blush, Bronze, & Luminize Custom Set
Get a fresh, radiant flush year round with 3 full-size essentials in one easy bundle. Customize your set with your pick of blush, bronzer, and luminizer shades.- $33.20
$83.00- $33.20
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Brow Gel & Pencil Duo
Two full-size brow essentials in one easy bundle, featuring a universal clear Brow Harmony Flexible Lifting Gel and a Brow Harmony Precision Pencil in a shade of your choice. Online only.- $16.00
$40.00- $16.00
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Brow Harmony Flexible Lifting Gel
A universal weightless clear brow gel that shapes, lifts, and sets hairs in place with a flexible hold all day.- $8.40
$21.00- $8.40
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Brow Harmony Precision Pencil
A long-lasting, waterproof pencil with a fine angled tip to create precise, hair-like strokes for the most natural-looking brows.- $7.60
$19.00- $7.60
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Comfy Hoodie
Your go-to for staying comfy year round, thanks to a super soft fleece interior you just might want to live in. Pairs perfectly with our Comfy Sweatpants (sold separately).- $18.00
$45.00- $18.00
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Comfy Sweatpants
Cozy up year round—these super soft sweatpants keep you comfy and warm, while stretchy elastic cuffs add structure and style. Pairs perfectly with our Comfy Hoodie (sold separately).- $16.00
$40.00- $16.00
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Everyday Quarter Zip Sweatshirt
Everything you need a sweatshirt to be: soft, comfy, and versatile, with an oversized fit for all the cozy feels and a quarter zip that lets you change up your style.- $18.00
$45.00- $18.00
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Find Comfort 3-Piece Body Essentials
Find small moments of comfort in your own skin with this set of 3 full-size body care essentials made to hydrate, nourish, & uplift you from head to toe.- $29.60
$74.00- $29.60
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